Others make the same argument, and Eisenstein is basically suggesting that nostalgia itself is ephemeral as media basically remake fundamental human habits of communication in overlapping ways: collage, echo, sensationalism, commercialism.
So inasmuch as ancient mediated communication forms a basis for contemporary media; it is sometimes too abstract for me to think about practical habits professionally or even personally! But I've been chewing on it, as I go through my day consuming news and narratives voraciously. It binds me in some ways to the heritage and ritual of reading and writing; and it feels cheap and pulp at other times.
In that way, the collage is not merely in page layout, or civic constellations of power; rather it is the metadiscursive media mix we each uniquely abide, carefully calibrating a digital and traditional media experience that shapes us as we shape it.
Eisenstein, E. L. (1995). The end of the book?: Some perspectives on media change. The American Scholar, 541-555.
Mak, B. (2011). “How the Page Matters,” Retrieved from https://drive.google.com/file/d/0BzsIVysTrCWkT1FaN0lpMmVkY28/view?usp=sharing